Terms & Conditions

Please read the following terms and conditions carefully

As used herein – the terms ‘you’, ‘your’ or ‘main driver’ shall mean the customer/hirer named on the booking contract. The terms ‘branch’, ‘supplier’ or ‘hire supplier’ will be the supplied vehicle rental company that you (the customer) are contracted to.

The following terms and conditions are mandatory and by booking through Pure Vehicle Hire you (the customer) agree to these terms in full. These are the most current terms and conditions and precede any terms previously given by Pure vehicle Hire, it is your responsibility to refer to these terms or contact Pure Vehicle Hire for notification on any changes or updates. These terms are subject to change without notice from time to time at our discretion.

  • All hires must be paid for by the main driver. We will not accept payment from a 3rd party.
  • All customers are required to sign a rental contract directly with the supplied ‘branch’ before or upon delivery/collection of the vehicle.
  • The hire contract will be between ‘you’ (the customer) and the supplied ‘branch’ and Pure Vehicle Hire accepts no responsibility whatsoever for loss, damage, injury or death, whether arising from negligence, breach of contract or any other cause.
  • All drivers must be between the ages of 25 & 75 and in possession of a full valid driving licence (held for a minimum of 2 years).
  • A full driving license must be produced before hire can commence, along with a ‘share code’ from the DVLA web site for ‘each named driver’. If you hold an international driving licence, please call us to see if you are eligible to rent from us.
  • Please ensure you have the correct entitlement on your driving licence as no entitlement means no hire and no refund can be given. Where appropriate, a valid CPC card may also be necessary (7.5 tonne, 17 seat minibus etc).
  • If you have points on your license please ask us to check your endorsements with our insurer. We may still be able to hire but there could be an extra charge depending on the endorsement.
  • All named drivers must provide original proof of the following documents upon collection or delivery of the vehicle.
    • Full driving licence (UK or International)
    • Proof of address (utility bill or similar)
Long-term Hire terms

Disqualifications & Driving Bans

Full disclosure of ANY disqualifications, endorsements or points must be made clear at the point of booking!

Due to Insurance purposes and conditions, we are unable to offer a hire vehicle to anyone who has had an IN10, DR10 or any other driving disqualification (Driver’s Ban) within the last 10 years.

Any points or convictions can also affect your insurance entitlement so it is imperative that they should be declared upon booking.

Long-term Hire terms

Online Booking

When Pure Vehicle Hire receives your online reservation we will acknowledge receipt of your booking by email. Please ensure that all information on the booking is submitted correctly including contact telephone numbers and address.

For last-minute bookings please contact Pure Vehicle Hire for confirmation as this can take up to 3 working hours to be confirmed.

Should you not receive a booking confirmation email, please call us and we will resend the confirmation.

Upon a confirmed booking, a photocopy of the front and back of your driving licence must be emailed to Pure Vehicle Hire at: bookings@purevehiclehire.com prior to hire commencement. Any points or convictions can affect the insurance entitlement so it is imperative that they should be declared upon booking.

Failure to declare any points or convictions could lead to us not being able to hire once the licence has been checked.

To view and share your licence information please click the following link – www.gov.uk/view-driving-licence

We reserve the right to ask for additional proof of identification where documents already produced are not deemed satisfactory, and retain the right to refuse the rental of our vehicles if we are not satisfied.

Please Note: Online bookings are subject to confirmation and if the vehicle is not available a full refund will be given. Due to Insurance purposes and conditions, we are unable to offer a hire vehicle to anyone who has had an IN10, DR10 or any other driving disqualification (Driver’s Ban) within the last 10 years.

Long-term Hire terms

Security Deposit

Security deposits are not required on any of our bookings.

Long-term Hire terms

Continuous Payment Authority (CPA)

Through a method of CPA’ we are able to offer a ‘no security deposit’ offer to all our customers. This helps our customers save money on upfront cost in hiring a vehicle.
If however a vehicle was to be returned damaged or low on fuel, CPA allows us to recoup costs that would normally be covered or partially covered by an upfront deposit.

Long-term Hire terms

D1 Entitlement

If you wish to rent a minibus with over 9 seats or over you must present a D1 entitlement category on your licence. Should you not have a D1 on your licence then the largest people carrier you can drive will be a 9 seater, including the driver seat.

The entitlement required for a 7.5 Tonne Truck is a C1 category on your licence. For commercial use the customer requires a valid operator’s licence where applicable.

Long-term Hire terms

Vehicle Specification

All vehicles shown online are an example vehicle in this category. We have a vast range of makes and models in each category and cannot guarantee a specific make and model – only a vehicle that will meet your needs. If a vehicle becomes unavailable for your booking we will contact you to give you the option of a free upgrade to the next size up.

Long-term Hire terms

Vehicle Insurance and Liability

Unless otherwise requested, all vehicles supplied will be fully insured (full comprehensive) for the named drivers on the booking.

The insurance does not normally cover – tyre and wheel damage, interior damage, damage to the roof, damage to the underside of the vehicle, damage to the glass parts of the vehicle (i.e. windscreen), wing mirrors, loss or damage to the car key, locks, aerials, windscreen wipers, vehicle documents, registration plates and any additional equipment provided with the vehicle.

Please see the section Collision Damage Waiver Insurance for further details.

Please note that goods in transit are not covered by the insurance supplied.

Clients are responsible for all damage and expenses incurred, unless there is proof that the damage was incurred as a result of a non-fault accident, for more information please see the section Vehicle Damage.

Long-term Hire terms

Vehicle Delivery

The service for delivery runs from 9.00am – 5.30pm Monday to Friday and 9am – 1pm on Saturdays. On some instances we can arrange for out of office hours at an additional cost, but this is on request basis only.

In some instances the ‘branch’ may request to pre-deliver the vehicle to ensure it will be ready for the requested time of hire.

Our aim is to have the ‘branch’ supply your vehicle at the specified time of delivery, however, occasionally due to unforeseen circumstances this may not always be possible. If delivery is not available we will offer you the option to collect the vehicle direct from the ‘branch’. You can decline this option and a refund will be given.

However if you agree to collect the vehicle from the ‘branch’ and then decide to cancel, as long as we have a minimum of 48 hours notice, we can cancel your booking and a refund will be given (less administration charge).

The main driver of the vehicle MUST be present on delivery to sign for the vehicle at the requested time.

If the ‘branch’ is unable to deliver the vehicle at the agreed date and time (i.e. if the customer is unavailable or not present), an ‘abortive’ and administration charge will be applied. Full Charges will be applied if a delivery is cancelled on route.

Long-term Hire terms

One Way Hire

One way hire is not available on 17 seat minibus or 7.5 tonne vehicles. One way hire must be discussed with a member of staff before booking.

Long-term Hire terms

Check your Hire Vehicle

We recommend that you check your vehicle before driving away (i.e. lights, indicators, all tyres including the spare wheel, etc.). Any mechanical problems with your vehicle should be reported immediately to the ‘branch’ via the rental agreement you have signed for.

The ‘branch’ can refuse to provide a vehicle to any customer who is (in their opinion) unfit to drive or does not meet eligibility requirements. In such circumstances no refund will be due. The ‘branch’ reserves the right to apply an additional charge if the vehicle requires extra cleaning following your rental.

Please be aware if renting a 7.5 ton truck, no spare tyre will be provided as only a trained professional can change the tyre. You will need to take the vehicle to the nearest garage or arrange for the tyre to be changed by your nearest branch and the cost will be your responsibility.

If after vehicle delivery you notice any damage on the vehicle which was not your fault you must report it immediately to the hire supplier within 2 hours.

Long-term Hire terms

Vehicle Collection

You are responsible for the vehicle until collection, which could be anywhere up to 48 working hours ‘after’ your hire period ends.

If your vehicle hire ends late on a Friday, or weekend, then this 48 hour period starts from Monday morning. Therefore it is imperative you have full parking facilities before you place a booking.

Parking fines and towing to car park impound site fines will be charged to you (the customer). Please be aware no collection of vehicles are made over the weekend after 10am on a Saturday and are subject to arrangement from the branch.

If the ‘branch’ driver informs you of a collection time, please be advised this cannot be 100% guaranteed, the period of liability still stands and if it is essential to know an estimated collection time you should contact the ‘branch’ directly. Dependant on vehicle hire type, fuel to and from the customer’s address is chargeable on some occasions.

If the hire vehicle is not available for collection after key arrangements have been issued to our office (Pure Vehicle Hire) or the ‘branch’ office, you will be charged an ‘abortive’ charge and the vehicle will automatically be put back on hire. It is imperative that the vehicle keys are available at all times.

If we have arranged a collection from the ‘branch’ the driver must bring their driving Licence and a DVLA check code or a print out of the DVLA check page and 2 utility bills dated recently for proof of address. We also require the payment credit/debit card the booking was made with.

By contracting a vehicle hire through Pure Vehicle Hire you have agreed for us to take any further payments that relate to the hire for example: parking fines, speeding tickets, fuel charges, vehicle and incident damages that are not covered by insurance and up to the excess limit.

Long-term Hire terms

Mileage

Although we offer unlimited mileage on our vehicles we do operate a ‘fair usage policy’ of 3000 miles per 28 days.

Long-term Hire terms

Vehicle Damage

If you are involved in a road traffic accident you must call out Accident Hotline within 4 hours on: 0800 0324 978

If a vehicle is returned damaged we may charge your card your pre agreed excess. If the damages are less than your excess we will refund you the difference along with all necessary paperwork. If a third party is at fault and has accepted liability we will also refund your excess.

If a Third Party is at fault

If the vehicle has been damaged by a third party you MUST obtain all the relevant details (full name, vehicle details, contact information, insurance details). It must then be phoned through to us on 0800 0324978 within 4 hours of the incident. All damage where a third party is at fault/admits liability will be claimed through their insurance company and will not affect you. In some cases where liability is being questioned we may need to hold your hire excess until liability has been established. Once the third party has accepted liability we will process your excess back to you.

If you are at fault

From time to time accidents do happen. If a vehicle is returned with new damage and a third party cannot be held liable, we will get an estimate for the repairs from a repairer of our choosing and charge your card for the repairs up to your agreed excess.

Long-term Hire terms

Collision Damage Waiver Insurance (CDW)

In the event of an accident or damage to a hire vehicle, the standard ‘Excess’ is:

  • £1000 For Cars, Vans and Buses
  • £2000 On all 7.5 Tonne vehicle and above

If you take out our CDW Insurance then this reduces your ‘Excess’ to the following:

  • £250 For Cars, Vans and Buses (with CDW)
  • £500 On all 7.5 Tonne vehicle and above (with CDW)

Please note that CDW does not cover ‘Overhead’ Damage. Overhead damage is deemed as gross negligence and will be charged at the full excess.

All costs incurred by us will be passed onto you (the customer) along with an administration fee which will be charged directly to the credit or debit card that was used when the booking was placed.

  • The hirer must make sure that the correct fuel is used for the vehicle.
  • The hirer is responsible for any damage to the vehicle inside or outside.
  • The hirer must not sell, rent or dispose of the vehicle, or any of its parts. You must not give anyone any legal rights over the vehicle.

You must not let anyone work on the vehicle without our permission. If we do give you permission, we will only give you a refund if you have a valid receipt for the work. If we do not give you permission, we will collect the vehicle and carry out any necessary repairs.

You must let us know as soon as possible when you become aware of a fault in the vehicle.

Long-term Hire terms

Fines and Charges

  • LONDON CONGESTION CHARGES
  • PARKING CHARGES
  • SPEEDING FINES
  • BRIDGE TOLL CHARGES
  • OTHER FINES

It is the hirer’s responsibility to pay all of the above if we receive any fines or charges in relation to your booking.

Please note Pure Vehicle Hire will have to charge an administration fee (please see Charges and Fees) to process any of the above fines or charges.

Long-term Hire terms

Theft

It is the hirer’s responsibility to not leave the keys in the vehicle or leave the vehicle unlocked and vulnerable to theft.

During your rental period or even once your rental has ended, please do not leave the keys inside the vehicle under any circumstances.

Long-term Hire terms

Fuel Requirements

Fuel will need to be replaced to the same levels of the rental agreement which is given upon delivery.

Fuel can be charged from the point of leaving the branch.

If fuel is not replaced to the correct levels the ‘branch’ will place a ‘fuel charge’ per litre (please see Charges and Fees) to replace the fuel used and an administration charge will be applied.

If there is a dispute and you can provide proof of fuel purchased please respond by email within 28 days and we will investigate.

Long-term Hire terms

Pure Vehicle Hire Liability

Pure Vehicle Hire acts solely as a ‘vehicle hire broker’ for various independent vehicle rental companies. You should note that the contract for vehicle hire is between ‘you’ (the customer) and the supplied ‘branch’ and you will be required to sign a rental contract with the ‘branch’ which supplies the vehicle. Pure Vehicle Hire accepts no responsibility whatsoever for loss, damage, injury or death, whether arising from negligence, breach of contract or any other cause.

Pure Vehicle Hire is not liable for the supplied ‘branch’ not fulfilling the contract.

Long-term Hire terms

Cancellation

Once your booking is placed and should you wish to cancel, there will be a cancellation fee (please see Charges and Fees) to cover our administration costs. If you wish to receive a refund we will require a minimum of 48 hours notice on a cancellation.

Unfortunately we cannot accept cancellations for ‘same day’ bookings due to the administrational processes required to action a cancellation. If for any reason you do have to cancel a ‘same day’ booking then the full booking charge will be applied.

On minibus bookings we will need a minimum of 14 days notice for cancellations during peak times:

  • June 1st to October 1st
  • December 1st to January 1st
  • Easter week
Long-term Hire terms

Early Returns

Please note that we are unable to issue any refunds should you return the rental vehicle before the prearranged termination time and date.

Long-term Hire terms

European Cover

European cover is an ‘optional extra’ which is only available if you select and purchase it with your booking.

Under no circumstances are rental vehicles to be taken abroad without our prior consent (this is also required for Southern Ireland and Northern Ireland). The branch will need to provide you with a EU travel kit and essential documents to travel within Europe.

All vehicles are covered by roadside assistance and recovery service for the UK and the EU when the European cover optional extra has been purchased.

If travelling abroad, it is your responsibility to check the DVLA website for full details about TACHO Card requirements for buses and trucks.

Long-term Hire terms

Extending Rental Duration

Extending the rental duration must always be done as soon as possible with Pure Vehicle Hire.

If you are extending the rental whilst the rental is taking place, you will need to get confirmation of the extension first. If the vehicle is not available for the extended period it must be returned at the specified date and time. Failure to return the vehicle on the specified date and time may result in the lapse of insurance cover. You will be liable for any extra costs involved in supplying the next hirer with a vehicle as well as the additional hire costs on your hire vehicle

Long-term Hire terms

Complaints Procedure

We are confident that the service we offer to all of our customers will be of the highest standard and that the rental vehicle supplied will be very satisfactory.

However, we do accept that sometimes problems can occur and should you wish to make a complaint then please submit this in writing via email within 28 days from the start date of your rental vehicle being supplied to: complaints.officer@purevehiclehire.com

On receipt of your written complaint we will then investigate and respond within 7 working days. Please note, that any complaint received later than the 28 days cannot be accepted.

If you are not happy with the outcome after speaking the complaints officer you can escalate your complaint to the BVRLA.

www.bvrla.co.uk/advice/guidance/using-bvrlas-conciliation-service

Long-term Hire terms

Privacy Policy

Pure Vehicle Hire is a brand of Chief Vehicle Rentals Ltd (CVR).  CVR is committed to protecting privacy and keeping your personal information secure.  When you use our services you agree to us collecting and using personally identifiable information (PII) and this Policy explains how we collect and use your personal information.

We will never release information about our customers or business partners to any other person or organisation for marketing purposes unless we have your permission to do so.

Personal data relates to a living individual who can be identified from that data.  Identification can be by the information alone or in conjunction with any other information in the data controller’s possession or likely to come into such possession.  The processing of personal data is governed by the General Data Protection Regulation (the GDPR).

Pure Vehicle Hire is the data controller – this means it decides how your personal data is processed and for what purposes.  Pure Vehicle Hire complies with its obligations under the GDPR by keeping personal data up to date; by storing and destroying it securely; by not collecting excessive amounts of data; by protecting personal data from loss, misuse, unauthorised access and disclosure and by ensuring that appropriate technical measures are in place to protect personal data.

Security, Integrity and Confidentiality

We are committed to protecting the confidentiality and security of the information you provide to us and we put in place appropriate technical, physical and organisational security measures to protect against any unauthorised access or damage to, or disclosure or loss of your information.

The information you provide to Pure Vehicle Hire

We will collect personal information about you when you contact Pure Vehicle Hire directly or through our websites, by telephone, post, e-mail, or through any other means for the following purposes:-

  • To hire a vehicle
  • Dealing with complaints
  • Marketing

If you choose not provide some or all of the information we require to carry out the service you require, you may not be able to use some of our services.

The information we collect may include basic personal details such as your name, address, email address, telephone number, date of birth, emergency contact details, driving licence, proof of address.  All copies of such documents are stored electronically on vehicle rental software (Prohire) and by hard copy which is kept in a locked office, drawer or filing cabinet where unauthorised people cannot see it.  Copies of personal data such as these are shredded and disposed of securely when no longer required.  

We also gather data from a variety of other sources, for instance through in vehicle dash cams, and in vehicle telematics devices.  These provide us with the use of or access to location information, crash notification and related crash detail, operational condition, mileage, diagnostic and performance reporting of vehicles.

Sharing your data

Your personal data will be treated as strictly confidential, and will only be shared within the organisation to those who require if for the purpose of the carrying out the task for which the data was collected for.  

Your personal data will only be shared with third parties on a need to know basis, and for them to carry out the task for which the personal data was collected for i.e. to check for driving endorsements, company credit ratings etc. Examples of third parties we may share your data with:

  • Company Searches when setting up accounts
  • Local Authorities/Police when dealing with Penalty Charges
  • Regulatory bodies such as FOS, LO & BVRLA when dealing with Complaints
  • Small Claims Courts/Debt Recovery Agencies when Recovery of vehicles/equipment or monies is required
  • Merchant Services when handling payments
  • Pure Vehicle Hire/CVR drivers when delivering and collecting hired vehicles
  • Service Providers if a vehicle outside our fleet is required to fulfil a booking
What is the legal basis for processing your personal data?

In respect to Hire enquires and bookings, we process personal data on the lawful basis of contract:  the processing is necessary for a contract you have with the individual, or because they have asked you to take specific steps before entering into a contract.

In respect to Marketing, if you have provided consent we will only use this for the purposes you have agreed to and for a specified, legitimate and explicit purpose and will not further process in a way that this is incompatible with this purpose.  We will only hold personal data that is relevant, adequate and limited to what is necessary in relation to the purposes for which that data is processed.  

Accuracy

We will take reasonable steps to ensure the accuracy of personal data, that is kept up to date and that actions are taken to avoid storing old or redundant data.  We will ensure that the source of personal data is clear.  We will take action to ensure that inaccurate personal data with regard to the purposes for which they are processed should be erased or rectified without delay.

Storage/Retention

We will ensure that personal data is kept in a form that permits identification of data subjects for no longer than necessary, for the purposes for which the data is processed. We will securely delete information that is no longer needed.  We will archive personal data as we are required to do so as outlined in the CVR Data Retention Policy.

Long-term Hire terms

Cookies

Pure Vehicle Hire uses ‘cookies’ placed in the browser file to help us view site analytics and general information about the behaviour of visitors on our site. This helps us to constantly monitor and improve our website’s functionality, personality and to give you the best possible online experience.

Long-term Hire terms

Special Offers and Discounts

From time to time Pure Vehicle Hire will provide special offers and discounts to all our customers, either as money off or providing additional extras when they book through us. These offers will only be valid at the times they are advertised for the amounts and details as specified.

Please be aware these offers may only be available either through our website or by completing a booking over the telephone. Customers who fail to make use of these offers at the time of booking will unfortunately not be able to make a claim ‘after’ their booking has been completed.

Charges and Fees

Abortive Charge £42 (plus vat)
Administration Fee £35 (plus vat)
Cancellation Fee £50 (plus vat)
Fuel Replacement Charge £2.08 (plus vat) per litre
Penalty Charges Full penalty charge cost (plus administration fee)
Vehicle Excess (Standard) £1000 For Cars, Vans and Buses
£2000 On all 7.5 Tonne vehicle and above
Vehicle Excess (with CDW) £250 For Cars, Vans and Buses
£500 On all 7.5 Tonne vehicle and above

Get an instant callback

Quickly fill in your details and we will reply to you as soon as possible

Between the hours of 9am - 5pm Monday to Friday and 9am - 12am Saturdays

Back to Top